DESTINED 2 WIN

MusicDigital Marketing
Written By Touré Ali

LIL TJAY IS DESTINED 2 WIN

Lil Tjay's second studio album, Destined 2 Win, arrived amidst a storm of anticipation in 2021. The album's first single, "Calling My Phone" with 6lack, had earned Tjay a top 10 hit, elevating him to a new level of popularity. 

"Calling My Phone" dropped on February 10, 2021, before the album's release. It debuted at number three on the Billboard Hot 100 thanks to our aggressive content strategy on TikTok. We shared multiple videos from Lil Tjay on the platform using TikTok's algorithm to our advantage. This virality helped push the song to new heights, ultimately becoming one of Lil Tjay's most-streamed songs.

For Destined 2 Win, Tjay worked with legendary boxer Mike Tyson to narrate the album's trailer. Bringing Mike in was a strategic decision to amplify the album's reach.

Like True 2 Myself, we produced a new album documentary, which took fans behind the scenes of Tjay's life during the recording. These strategic moves culminated in Destined 2 Win debuting in the top 10 on the Billboard 200.

Destined 2 Win is an example of using a platform to your advantage. When you see something working for a song in the marketplace, double down and push it even harder. If you can attach that song to a larger body of work, the results can positively impact a project. In the case of D2W, "Calling My Phone" drew in an audience whose eyes Tjay had to maintain. Through leveraging his socials and sharing engaging content, we were able to secure a win for an artist who we've been locked in with since the beginning.

LISTEN & DOWNLOAD ‘DESTINED 2 WIN’ OUT NOW
Touré Ali

Touré Ali Shiver is a visual artist and brand-marketing specialist from Alexandria, VA seeking to create visual content and marketing strategies that change the way consumers interact with brands.

Born on September 14, 1994 in Washington D.C., Shiver grew up in Alexandria, VA where he completed his high school years at T.C. Williams High School. It was during his time year at T.C. when he discovered his passion for photography and design after enrolling in a digital photography and film course while freelancing for private clients.  

Now a recent graduate of North Carolina A&T State University, Mr. Shiver’s plans to continue working on building his multimedia creative imprint TouréxAli Co. and ISSUé magazine while pursuing his long time goal of becoming a Creative Director.

With and a goal of changing the perspectives of those that view his work, Shiver brings a new refreshing outlook on creativity, art, design and the world through the visuals that he creates. Shiver often says, “creativity breeds excellence,” and excellence is what he strives to achieve.

 

http://www.tourexali.com
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