EL DORADO

EL DORADO: THE GOLDEN AGE OF 24KGOLDN

The journey of Golden Landis Von Jones, better known as 24kGoldn, to his debut album, El Dorado, began with his breakout single, "Mood," featuring Iann Dior. The song positioned Goldn as a breakout star, and El Dorado was our chance to let the world know he was more than just a number-one song. 

The anticipation for 'El Dorado' was heightened through the album's innovative marketing tactics. Goldn built the narrative around the album through multiple pieces of content, including trailers inspired by Indiana Jones and a four-part vlog series titled The Road To El Dorado. The trailers effectively built a sense of adventure around the album, aligning with its title - El Dorado, the mythical city of gold.

The four vlogs granted fans an exclusive look into Goldn's journey. Oftentimes, it's rare for an artist to peel back the layers of their process, so we used the vlogs to show the making of the album and Goldn's life behind the scenes.

To drive home the element of adventure, Goldn launched an 8-bit video game reminiscent of Super Mario, intertwining the worlds of music and gaming. Additionally, we launched a partnership with ScavengAR, offering fans an interactive AR El Dorado-themed album experience. This experience invited fans to search for the "El Dorado" coin pieces to access exclusive content, adding an experiential layer to the rollout. 

24kGoldn's El Dorado is not just an album - it's a statement. It represents Golden as an artist who understands the power of versatility, staying true to himself, and having fun. If the album is anything to go by, 24kGoldn's adventure is just getting started.