MOOD

"Mood" Swing: How 24kGoldn and Iann Dior Harnessed TikTok to Propel a Chart-Topping Hit

In 2020, amidst a global pandemic, 24kGoldn and Iann Dior struck gold with their catchy collaboration "Mood." The song's seamless blend of pop, rock, and hip-hop and infectious hook quickly grew to a number-one Hot 100 chart-topping hit after going viral on TikTok.

TikTok became a massive attraction during the pandemic. Songs went viral left and right because people were inside scrolling their phones. "Mood" first gained traction on TikTok after its release in July 2020.

The song soon became the soundtrack to hundreds of thousands of TikTok videos. Fans used the track in various videos, including comedy skits, dance routines, and lifestyle content.

The virality of TikTok translated into chart success. "Mood" debuted on the Billboard Hot 100 in August 2020 and peaked by October, holding the number one spot for eight non-consecutive weeks. Both artists were thrust into the global spotlight, paving the way for Goldn's debut album El Dorado in 2021. "Mood" continues symbolizing TikTok's effect on music promotion. The single's phenomenal success story proves the power of music in uniting people during uncertain times.