RAPSTAR

MusicDigital Marketing
Written By Touré Ali

POLO G IS CHICAGO'S NEW "RAPSTAR"

Polo G's rise to become one of the biggest streaming hip-hop artists has been incredible. His first two albums were very successful, with the second one generating some of his biggest streaming hits. But on the third go-round, all of us wanted to go bigger. Enter "RAPSTAR," the lead single off Polo's third album Hall of Fame. Released in April 2021, "RAPSTAR" quickly rose to the top of the Billboard Hot 100 chart, marking Polo G's first number-one song.

The road to "RAPSTAR's" success began with a teaser over a year before the song was released. Einer Bankz posted a video of himself and Polo G performing the song on his YouTube in May 2020. A year later, the song was out, and Polo was sitting on a viral hit.

"Rapstar" was announced as the first single from Polo G's third album, Hall of Fame. Our strategy was simple: position Polo as one of the biggest rap stars by amplifying the song, its lyrics, and lifestyle content around Polo.

As a result, we pushed the song to a song number-one debut on the Billboard Hot 100, Polo's first time topping the charts. The official music video, released simultaneously with the song, now has over 205 million views on YouTube, making it one of Polo's most popular videos. 

The success of "RAPSTAR" demonstrates a perfect combination of teasing, social media virality, great creative, and strategic narrative seeding. Through these efforts, we not only reached a new career high with Polo, but we also laid the perfect foundation for his third album, Hall of Fame.

LISTEN & DOWNLOAD "RAPSTAR” OUT NOW
Touré Ali

Touré Ali Shiver is a visual artist and brand-marketing specialist from Alexandria, VA seeking to create visual content and marketing strategies that change the way consumers interact with brands.

Born on September 14, 1994 in Washington D.C., Shiver grew up in Alexandria, VA where he completed his high school years at T.C. Williams High School. It was during his time year at T.C. when he discovered his passion for photography and design after enrolling in a digital photography and film course while freelancing for private clients.  

Now a recent graduate of North Carolina A&T State University, Mr. Shiver’s plans to continue working on building his multimedia creative imprint TouréxAli Co. and ISSUé magazine while pursuing his long time goal of becoming a Creative Director.

With and a goal of changing the perspectives of those that view his work, Shiver brings a new refreshing outlook on creativity, art, design and the world through the visuals that he creates. Shiver often says, “creativity breeds excellence,” and excellence is what he strives to achieve.

 

http://www.tourexali.com
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