10 SONGS

10 songs by Q

Q’s 10 Songs rollout was anything but traditional. Instead of dropping the project all at once, the enigmatic artist released each track individually on YouTube, creating a serialized listening experience that drew fans in one song at a time. This approach built a steady buzz, with each release acting like a breadcrumb, leading listeners deeper into the sonics of this new mixtape.

Among the ten tracks, "Be With Ya" and "Pretty Woman" emerged as standout singles. "Be With Ya" captured listeners with its melody and raw, emotionally honest lyrics, showcasing Q's ability to blend vulnerability with groove. "Pretty Woman" followed with an equally compelling vibe—lush strings and airy falsettos reminiscent of D'Angelo and Maxwell. Together, these tracks became fan favorites and set the tone for the rest of the project.

Adding to the grassroots energy, Q took things offline with a surprise fan activation in New York City. He handed out physical CDs of 10 Songs to fans who subscribed to his text line, creating a rare, tangible moment in an era dominated by digital streams. This hands-on approach not only rewarded his most dedicated supporters but also reinforced the intimate, personal connection that runs throughout the project. It was a move that felt as analog and heartfelt as the music itself.

As the songs made their rounds, comparisons to Frank Ocean began surfacing online—primarily due to Q's genre-defying style, emotionally layered songwriting, and low-key rollout. Like Ocean, Q favors atmosphere over algorithms and depth over trends. 10 Songs isn't just a collection of tracks—it's a slow-burn statement of artistry, rolled out with intention, intimacy, and a clear vision of creative independence.

LISTEN & DOWNLOAD ‘10 SONGS’ OUT NOW
Touré Shiver

TOURÉ SHIVER is a music executive, marketer, and creative strategist whose work spans some of the most influential names in music and entertainment.

He currently serves as Vice President of Marketing Strategy at Republic Records, following six years leading digital marketing campaigns at Columbia Records. Throughout his career, Touré has helped shape the digital footprint of some of music’s most exciting artists, including Tyler, The Creator, Central Cee, Chloe x Halle, Leon Bridges, Polo G, and Pharrell Williams. His contributions have earned recognition across the music business, including a spot on Billboard’s Hip-Hop/R&B Power Players list.

With roots in business and the arts, Touré earned a marketing degree from North Carolina A&T State University and a master’s in media management from The New School. He also studied photography in Florence, Italy. An early chapter that continues to shape his eye for detail and creative instinct. Known for blending strategy with creativity, he’s built a reputation as a thoughtful, trusted voice for artists navigating today’s ever-changing creative landscape.

http://www.tourexali.com
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