PIECE BY PIECE

MusicDigital Marketing
Written By Touré Shiver

Pharrell Williams' Cinematic Masterpiece

Pharrell Williams, the iconic musician, producer, and creative visionary, has once again expanded his artistic achievements with his new film Piece By Piece, a groundbreaking cinematic collaboration with LEGO. The animated autobiographical film explores creativity, resilience, and purpose, seamlessly blending storytelling with LEGO's signature aesthetics. Known for shaping the sound of modern music through his work with The Neptunes and as a solo artist, Piece By Piece explores Pharrell's career from its inception in Virginia Beach until now.

Pharrell's career skyrocketed with The Neptunes, the legendary production duo he formed with Chad Hugo. Together, they crafted genre-defining hits for artists like Britney Spears, Jay-Z, and Justin Timberlake, earning a reputation for their innovative fusion of funk, hip-hop, and pop. As a solo artist, Pharrell solidified his position as a global icon with chart-topping songs like "Frontin'" and "Happy," showcasing his knack for infectious melodies and feel-good anthems.

Our goal was to tell the story of his musical journey in conjunction with LEGO and Focus Features. To do this, we enlisted the help of multiple creative partners across the digital landscape to help us amplify the overall narratives of the film.

Piece By Piece reflects Pharrell's dedication to collaboration and innovation. Beyond his contributions to music and film, Pharrell's influence spans fashion, art, and pop culture. From co-founding the luxury streetwear brand Billionaire Boys Club to collaborating with Adidas and Chanel, his ability to merge art forms has cemented him as a cultural trailblazer. Piece By Piece is a testament to his enduring legacy, showcasing how his boundless creativity continues to push boundaries and inspire the world. In blending music, animation, and storytelling, Pharrell once again proves that his artistry knows no limits.

LISTEN & DOWNLOAD "PIECE BY PIECE" OUT NOW
Touré Shiver

TOURÉ SHIVER is a music executive, marketer, and creative strategist whose work spans some of the most influential names in music and entertainment.

He currently serves as Vice President of Marketing Strategy at Republic Records, following six years leading digital marketing campaigns at Columbia Records. Throughout his career, Touré has helped shape the digital footprint of some of music’s most exciting artists, including Tyler, The Creator, Central Cee, Chloe x Halle, Leon Bridges, Polo G, and Pharrell Williams. His contributions have earned recognition across the music business, including a spot on Billboard’s Hip-Hop/R&B Power Players list.

With roots in business and the arts, Touré earned a marketing degree from North Carolina A&T State University and a master’s in media management from The New School. He also studied photography in Florence, Italy. An early chapter that continues to shape his eye for detail and creative instinct. Known for blending strategy with creativity, he’s built a reputation as a thoughtful, trusted voice for artists navigating today’s ever-changing creative landscape.

http://www.tourexali.com
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