DOUBLE LIFE

MusicDigital Marketing
Written By Touré Ali

PHARRELL AND THE MINIONS ARE BACK

Pharrell Williams' song "Double Life," featured in Despicable Me 4, continues his tradition of creating amazing music for the franchise. Pharrell has been involved with the Despicable Me series since its inception, contributing iconic hits like "Happy" from Despicable Me 2, which earned Grammy nominations and topped charts globally. His songs have become a crucial part of the series' identity.

"Double Life" is no exception, blending Pharrell's signature upbeat style with lyrics that reflect the humorous dualities in the lives of the film's characters, including Gru and his family. To push the song online, we developed multiple viral trends on TikTok, with creators using the hook for dance challenges, comedic sketches, and character-inspired transformations. Over 1.6 million TikTok videos feature the track, highlighting its infectious appeal and pushing it to #89 on the Billboard Hot 100.

LISTEN & DOWNLOAD "DOUBLE LIFE" OUT NOW
Touré Ali

Touré Ali Shiver is a visual artist and brand-marketing specialist from Alexandria, VA seeking to create visual content and marketing strategies that change the way consumers interact with brands.

Born on September 14, 1994 in Washington D.C., Shiver grew up in Alexandria, VA where he completed his high school years at T.C. Williams High School. It was during his time year at T.C. when he discovered his passion for photography and design after enrolling in a digital photography and film course while freelancing for private clients.  

Now a recent graduate of North Carolina A&T State University, Mr. Shiver’s plans to continue working on building his multimedia creative imprint TouréxAli Co. and ISSUé magazine while pursuing his long time goal of becoming a Creative Director.

With and a goal of changing the perspectives of those that view his work, Shiver brings a new refreshing outlook on creativity, art, design and the world through the visuals that he creates. Shiver often says, “creativity breeds excellence,” and excellence is what he strives to achieve.

 

http://www.tourexali.com
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