222

MusicDigital Marketing
Written By Touré Ali

LIL TJAY'S ANGEL NUMBERS

On June 22nd, 2022, Lil Tjay faced a potentially life-altering incident when he was shot seven times in New Jersey. News of his shooting would send shockwaves through the internet. Fans expressed their concern online while we on the label side prayed that the worst didn't happen. Our hearts were low until we got the news that Tjay pulled through. For Tjay, that night didn't just inspire him to move differently; it also inspired his third album, 222. 

While in the hospital shortly after recovering, Tjay wanted to make a statement. He wanted to let the world know he was okay and address comments saying he was paralyzed or couldn't speak. As a result, "Beat The Odds" was released.

Tjay's recovery process was grueling, but he used music as a healing tool, channeling his pain into his work. This process birthed the album's lead single, "June 22nd," which recounts the day of the shooting. The track set the tone for the album—reflecting Tjay's resilience and ability to beat the odds against him.

Post-recovery, we traveled to Jamaica with Tjay to complete the album. This trip gave him a fresh perspective and further nurtured his creative process, adding depth to 222 that's apparent throughout the album.

The album showcases Tjay's more vulnerable side. He explores his thoughts about survival, death, and success while bringing in a few big-name collaborators to help further transform the sound. As a result, Tjay delivered what many call his best album to date.

222 completes Lil Tjay's three-album trilogy. True 2 Myself marked the beginning, highlighting his story. Destined 2 Win followed, showcasing his ambition and vision. 222 showcases his resilience, determined spirit, and ability to rise from misfortune to become better than ever.

LISTEN & DOWNLOAD ‘222’ OUT NOW
Touré Ali

Touré Ali Shiver is a visual artist and brand-marketing specialist from Alexandria, VA seeking to create visual content and marketing strategies that change the way consumers interact with brands.

Born on September 14, 1994 in Washington D.C., Shiver grew up in Alexandria, VA where he completed his high school years at T.C. Williams High School. It was during his time year at T.C. when he discovered his passion for photography and design after enrolling in a digital photography and film course while freelancing for private clients.  

Now a recent graduate of North Carolina A&T State University, Mr. Shiver’s plans to continue working on building his multimedia creative imprint TouréxAli Co. and ISSUé magazine while pursuing his long time goal of becoming a Creative Director.

With and a goal of changing the perspectives of those that view his work, Shiver brings a new refreshing outlook on creativity, art, design and the world through the visuals that he creates. Shiver often says, “creativity breeds excellence,” and excellence is what he strives to achieve.

 

http://www.tourexali.com
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