IN PIECES

MusicDigital Marketing
Written By Touré Ali

THE MANY PIECES OF CHLÖE BAILEY

Chlöe's debut album, In Pieces, is an ode to the many layers of Chlöe Bailey. The album highlights her raw musical talent and personal trials and shows that she is well on her way to becoming an icon of this generation.

We launched four album trailers to tell the album's story as a powerful prelude to In Pieces. Each trailer unraveled another layer of the album's thematic content, allowing fans to delve deeper into Chlöe's mind. 

Alongside the four album trailers, Chlöe released four music videos to accompany the album. Additionally, we launched a Discord server with over 11k+ members to provide fans with exclusive content and album news. One of our goals with this campaign was to bring fans into Chlöe's world and give them a more personal experience.

The release of In Pieces segued into a sold-out US tour, proof that fans want to see her grace the stage. The tour served as a platform for Chlöe to connect with her fans. Once the tour was over, we launched a mini-documentary detailing her life on the road.

The release of In Pieces has been a landmark moment in Chlöe's career, signifying her growth as an artist and individual. The album is more than just a debut; it showcases Chlöe's artistic vision, command over her craft, and potential to become a cultural icon.

LISTEN & DOWNLOAD 'IN PIECES’ OUT NOW
Touré Ali

Touré Ali Shiver is a visual artist and brand-marketing specialist from Alexandria, VA seeking to create visual content and marketing strategies that change the way consumers interact with brands.

Born on September 14, 1994 in Washington D.C., Shiver grew up in Alexandria, VA where he completed his high school years at T.C. Williams High School. It was during his time year at T.C. when he discovered his passion for photography and design after enrolling in a digital photography and film course while freelancing for private clients.  

Now a recent graduate of North Carolina A&T State University, Mr. Shiver’s plans to continue working on building his multimedia creative imprint TouréxAli Co. and ISSUé magazine while pursuing his long time goal of becoming a Creative Director.

With and a goal of changing the perspectives of those that view his work, Shiver brings a new refreshing outlook on creativity, art, design and the world through the visuals that he creates. Shiver often says, “creativity breeds excellence,” and excellence is what he strives to achieve.

 

http://www.tourexali.com
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