IN PIECES

MusicDigital Marketing
Written By Touré Shiver

THE MANY PIECES OF CHLÖE BAILEY

Chlöe's debut album, In Pieces, is an ode to the many layers of Chlöe Bailey. The album highlights her raw musical talent and personal trials and shows that she is well on her way to becoming an icon of this generation.

We launched four album trailers to tell the album's story as a powerful prelude to In Pieces. Each trailer unraveled another layer of the album's thematic content, allowing fans to delve deeper into Chlöe's mind. 

Alongside the four album trailers, Chlöe released four music videos to accompany the album. Additionally, we launched a Discord server with over 11k+ members to provide fans with exclusive content and album news. One of our goals with this campaign was to bring fans into Chlöe's world and give them a more personal experience.

The release of In Pieces segued into a sold-out US tour, proof that fans want to see her grace the stage. The tour served as a platform for Chlöe to connect with her fans. Once the tour was over, we launched a mini-documentary detailing her life on the road.

The release of In Pieces has been a landmark moment in Chlöe's career, signifying her growth as an artist and individual. The album is more than just a debut; it showcases Chlöe's artistic vision, command over her craft, and potential to become a cultural icon.

LISTEN & DOWNLOAD 'IN PIECES’ OUT NOW
Touré Shiver

TOURÉ SHIVER is a music executive, marketer, and creative strategist whose work spans some of the most influential names in music and entertainment.

He currently serves as Vice President of Marketing Strategy at Republic Records, following six years leading digital marketing campaigns at Columbia Records. Throughout his career, Touré has helped shape the digital footprint of some of music’s most exciting artists, including Tyler, The Creator, Central Cee, Chloe x Halle, Leon Bridges, Polo G, and Pharrell Williams. His contributions have earned recognition across the music business, including a spot on Billboard’s Hip-Hop/R&B Power Players list.

With roots in business and the arts, Touré earned a marketing degree from North Carolina A&T State University and a master’s in media management from The New School. He also studied photography in Florence, Italy. An early chapter that continues to shape his eye for detail and creative instinct. Known for blending strategy with creativity, he’s built a reputation as a thoughtful, trusted voice for artists navigating today’s ever-changing creative landscape.

http://www.tourexali.com
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