DOUBLE LIFE

PHARRELL AND THE MINIONS ARE BACK

Pharrell Williams' song "Double Life," featured in Despicable Me 4, continues his tradition of creating amazing music for the franchise. Pharrell has been involved with the Despicable Me series since its inception, contributing iconic hits like "Happy" from Despicable Me 2, which earned Grammy nominations and topped charts globally. His songs have become a crucial part of the series' identity.

"Double Life" is no exception, blending Pharrell's signature upbeat style with lyrics that reflect the humorous dualities in the lives of the film's characters, including Gru and his family. To push the song online, we developed multiple viral trends on TikTok, with creators using the hook for dance challenges, comedic sketches, and character-inspired transformations. Over 1.6 million TikTok videos feature the track, highlighting its infectious appeal and pushing it to #89 on the Billboard Hot 100.