Shiver received his bachelor's degree in marketing from North Carolina A&T State University and attended art school abroad in Florence, Italy. Shortly after, he relocated to New York City to complete his master's degree in media management at The New School.
Currently, he oversees digital marketing campaigns at Columbia Records for various artists, including 24kGoldn, Chlöe Bailey, Fivio Foreign, Halle Bailey, Lil Nas X, Lil Tjay, Pharrell, Polo G, Tyler, The Creator, and more.