IN PIECES

THE MANY PIECES OF CHLÖE BAILEY

Chlöe's debut album, In Pieces, is an ode to the many layers of Chlöe Bailey. The album highlights her raw musical talent and personal trials and shows that she is well on her way to becoming an icon of this generation.

We launched four album trailers to tell the album's story as a powerful prelude to In Pieces. Each trailer unraveled another layer of the album's thematic content, allowing fans to delve deeper into Chlöe's mind. 

Alongside the four album trailers, Chlöe released four music videos to accompany the album. Additionally, we launched a Discord server with over 11k+ members to provide fans with exclusive content and album news. One of our goals with this campaign was to bring fans into Chlöe's world and give them a more personal experience.

The release of In Pieces segued into a sold-out US tour, proof that fans want to see her grace the stage. The tour served as a platform for Chlöe to connect with her fans. Once the tour was over, we launched a mini-documentary detailing her life on the road.

The release of In Pieces has been a landmark moment in Chlöe's career, signifying her growth as an artist and individual. The album is more than just a debut; it showcases Chlöe's artistic vision, command over her craft, and potential to become a cultural icon.