CALL ME IF YOU GET LOST

MusicDigital Marketing
Written By Touré Ali

TYLER, THE CREATOR’S CLASSIC RAP ALBUM

Tyler, The Creator, is no stranger to pushing boundaries. In 2019, he released IGOR, a genre-blending album that shifted from his prior, hard-edge rap style to an emotive and sonically experimental soundscape. Despite the risk of changing course, IGOR was praised by critics and fans, reaching number 1 on the Billboard 200. Coming off of the album's success, Tyler desired to return to his rap roots, which led to his 2021 album Call Me If You Get Lost.

To kick off the Call Me If You Get Lost rollout, we unveiled a 1-800 number that fans could call to hear previews of new music. This interactive move spurred intrigue and excitement amongst his base. Simultaneously, Tyler released multiple content pieces and videos related to the album, maintaining a steady stream of engagement leading up to the album's release. Additionally, we launched a passport generator that allowed fans to create their own personalized CMIYGL passports. This innovative approach allowed him to generate multiple viral moments and secure a number 1 debut on the Billboard 200.

The crowning moment came when Tyler won Best Rap Album at the 2022 Grammy Awards. 

CLICK TO MAKE YOUR OWN CMIYGL PASSPORT

Tyler, The Creator's Call Me If You Get Lost is a masterclass of artistry, ingenuity, and the power of staying true to one's artistic vision. Its success solidified Tyler's place among the greats of rap music and demonstrated that innovative marketing and audience engagement could propel an album's impact.

LISTEN & DOWNLOAD ‘CALL ME IF YOU GET LOST’ OUT NOW
Touré Ali

Touré Ali Shiver is a visual artist and brand-marketing specialist from Alexandria, VA seeking to create visual content and marketing strategies that change the way consumers interact with brands.

Born on September 14, 1994 in Washington D.C., Shiver grew up in Alexandria, VA where he completed his high school years at T.C. Williams High School. It was during his time year at T.C. when he discovered his passion for photography and design after enrolling in a digital photography and film course while freelancing for private clients.  

Now a recent graduate of North Carolina A&T State University, Mr. Shiver’s plans to continue working on building his multimedia creative imprint TouréxAli Co. and ISSUé magazine while pursuing his long time goal of becoming a Creative Director.

With and a goal of changing the perspectives of those that view his work, Shiver brings a new refreshing outlook on creativity, art, design and the world through the visuals that he creates. Shiver often says, “creativity breeds excellence,” and excellence is what he strives to achieve.

 

http://www.tourexali.com
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