DO IT

The Power of Two: Chloe x Halle's Breakthrough with "Do It"

In the Spring of 2020, when the world was gripped by the uncertainty of the global pandemic, Chloe x Halle released their breakout single "Do It." Despite the challenges presented by COVID-19, the duo was not deterred and, instead, capitalized on this period of global digitization, leveraging social media, particularly TikTok, to propel their song to new heights.

Chlöe & Halle took advantage of TikTok, which had experienced a surge in popularity during the lockdown. A dance routine to "Do It" was created and shared on the platform, which users were then encouraged to recreate and share. The song quickly caught on, and the #DoItChallenge began to trend. The virality of the challenge brought attention to "Do It" on streaming platforms and the song reached over half a million creations on TikTok. 

One of the defining moments during the rollout was Chloe x Halle's live performance from their backyard tennis court. They transformed the space into a makeshift stage, delivering different renditions of "Do It" since pandemic restrictions prevented filming in-studio. The tennis court performances went viral, enhancing their visibility and contributing to the song's success.

The case of "Do It" demonstrates that while challenges inevitably arise, they can be turned into opportunities with the right strategy and execution.