CAN'T RUSH GREATNESS

MusicDigital Marketing
Written By Touré Shiver

CENTRAL CEE MAKES HIS STAR STUDDED DEBUT

Central Cee's debut album, Can't Rush Greatness, signifies a pivotal moment for UK rap on the global stage.

The rollout began with the lead single "BAND4BAND" featuring Lil Baby, which achieved significant chart success shortly after its release, reaching number 18 on the US Billboard Hot 100. "BAND4BAND" was followed by the release of "GBP" with 21 Savage, which further grew anticipation for the album.

Upon release, Can't Rush Greatness achieved huge commercial success, debuting at number one on the UK Albums Chart and entering the US Billboard 200 at number nine, marking a historic milestone as the first British rap album to reach the top ten since 2016. The album also set streaming records, recording over 19 million streams on Spotify in its first day, the largest debut for a hip-hop album in 2025, and the most-streamed UK rap album in a single day. This accomplishment underscores a significant breakthrough for UK rap, positioning Central Cee as a leading figure that is propelling the genre to global recognition.

LISTEN & DOWNLOAD 'CAN'T RUSH GREATNESS' OUT NOW
Touré Shiver

TOURÉ SHIVER is a music executive, marketer, and creative strategist whose work spans some of the most influential names in music and entertainment.

He currently serves as Vice President of Marketing Strategy at Republic Records, following six years leading digital marketing campaigns at Columbia Records. Throughout his career, Touré has helped shape the digital footprint of some of music’s most exciting artists, including Tyler, The Creator, Central Cee, Chloe x Halle, Leon Bridges, Polo G, and Pharrell Williams. His contributions have earned recognition across the music business, including a spot on Billboard’s Hip-Hop/R&B Power Players list.

With roots in business and the arts, Touré earned a marketing degree from North Carolina A&T State University and a master’s in media management from The New School. He also studied photography in Florence, Italy. An early chapter that continues to shape his eye for detail and creative instinct. Known for blending strategy with creativity, he’s built a reputation as a thoughtful, trusted voice for artists navigating today’s ever-changing creative landscape.

http://www.tourexali.com
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