CAN'T RUSH GREATNESS

MusicDigital Marketing
Written By Touré Ali

CENTRAL CEE MAKES HIS STAR STUDDED DEBUT

Central Cee's debut album, Can't Rush Greatness, signifies a pivotal moment for UK rap on the global stage.

The rollout began with the lead single "BAND4BAND" featuring Lil Baby, which achieved significant chart success shortly after its release, reaching number 18 on the US Billboard Hot 100. "BAND4BAND" was followed by the release of "GBP" with 21 Savage, which further grew anticipation for the album.

Upon release, Can't Rush Greatness achieved huge commercial success, debuting at number one on the UK Albums Chart and entering the US Billboard 200 at number nine, marking a historic milestone as the first British rap album to reach the top ten since 2016. The album also set streaming records, recording over 19 million streams on Spotify in its first day, the largest debut for a hip-hop album in 2025, and the most-streamed UK rap album in a single day. This accomplishment underscores a significant breakthrough for UK rap, positioning Central Cee as a leading figure that is propelling the genre to global recognition.

LISTEN & DOWNLOAD 'CAN'T RUSH GREATNESS' OUT NOW
Touré Ali

Touré Ali Shiver is a visual artist and brand-marketing specialist from Alexandria, VA seeking to create visual content and marketing strategies that change the way consumers interact with brands.

Born on September 14, 1994 in Washington D.C., Shiver grew up in Alexandria, VA where he completed his high school years at T.C. Williams High School. It was during his time year at T.C. when he discovered his passion for photography and design after enrolling in a digital photography and film course while freelancing for private clients.  

Now a recent graduate of North Carolina A&T State University, Mr. Shiver’s plans to continue working on building his multimedia creative imprint TouréxAli Co. and ISSUé magazine while pursuing his long time goal of becoming a Creative Director.

With and a goal of changing the perspectives of those that view his work, Shiver brings a new refreshing outlook on creativity, art, design and the world through the visuals that he creates. Shiver often says, “creativity breeds excellence,” and excellence is what he strives to achieve.

 

http://www.tourexali.com
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